TURN RESULTS INTO REVENUE WITHOUT ADDING WORK FOR YOUR STAFF
Every day members walk out of gyms because they can’t see progress. That’s revenue gone. TRU Alpha changes that, giving you proof of results that keep members loyal, spending, and committed.
Real Progress. No Guesswork. No Staff Time.
See how TRU Alpha pays off in your facility.
Trusted by Coaches. Backed by Science. Most "fitness tools" spit out numbers members don't believe and staff can't use. TRU Alpha is different. Built on medically validated science, it gives coaches and performance staff the data to train smarter, prevent injuries, and speed recovery.
That's not just data. That's and edge, the kind that turns good athletes into great ones.
THE SCALE IS LYING TO YOU (AND IT'S COSTING YOU MONEY)
Let’s be real: nobody joins a gym to “lose 5 pounds” and quit three months later. Yet that’s exactly what happens when all you can show is weight or BMI.
Your members already know the limitations of those numbers, two people can weigh the same and have completely different levels of muscle, fat, and overall health. When they don’t see the real progress — lean muscle gained, fat burned, strength built — they get frustrated, drop off, and cancel. That’s revenue walking right out the door.
With seca body composition, you flip the script. Now you’ve got proof your programs work. Proof that keeps members motivated, locked in, and spending more on coaching, nutrition, and premium services. It’s the difference between running a revolving-door gym… and running a business that drives consistent, repeat revenue.
MORE THAN A TOOL, I'TS A RETENTION ENGINE
Churn is the silent killer of fitness businesses. Members join, stop seeing results, and disappear, taking your revenue with them.
TRU Alpha fixes that. Built for facilities of every size, it gives your staff the proof they need to keep members motivated and invested for the long haul. Backed by seca’s global medical expertise, it integrates seamlessly into your systems and puts clinical-level sports science at your fingertips.
When members can see muscle gained, fat burned, and hydration improved, they stay longer, refer friends, and confidently spend more on premium services. TRU Alpha doesn’t just measure results, it multiplies them.
HOW IT WORKS (WITHOUT ADDING STAFF BURDEN)
Most systems demand time your staff doesn’t have. TRU Alpha doesn’t. In under 30 seconds, members can run their own scan. No coaching, no setup, no friction.
- Member Scans the QR Code - No forms, no manual entry.
- Step on TRU Alpha - A completely self-guided process anyone can do.
- Results in 24 Seconds - Measurements sync automatically to the seca analytics cloud and the myAnalytics app.
Members get instant feedback. Coaches adjust programs in real time. Owners finally see ROI in black and white. And because TRU Alpha is backed by gold-standard science, every result is data you can trust.
BUILT FOR THE GYM FLOOR. PROVEN BY MEDICAL SCIENCE.
Other tools throw out rough estimates. TRU Alpha delivers accuracy you can stake your reputation on. Validated against MRI and 4C models at 97–98% accuracy, it brings clinical science onto the gym floor.
24-second self-serve scan
Validated against MRI and 4C models (97–98% accuracy)
Seamless setup. Fits anywhere, integrates with top fitness software
Secure, cloud-based software and member app access with regular updates included
Comprehensive tracking muscle mass, fat mass, hydration, visceral fat & more
Plus, every scan ends with the exclusive TRU Body Score, a simple number that makes complex progress easy to understand and impossible to ignore. And with results stored in your members’ pocket, motivation doesn’t stop when they leave your gym.
PRO-LEVEL TECH WITHOUT THE PRO-LEVEL PRICE
TRU Alpha delivers gold-standard results without the heavy upfront costs. For as low as $150/month, you can motivate members with visible proof of progress, access 19 validated body metrics, and unlock new revenue streams, all with zero extra staff time.
PROGRESS?
THEY'VE GOT IT IN THEIR POCKET
Nothing kills motivation faster than invisible results. Your athletes grind in the gym every day — but if all they’ve got is a scale number or a mirror check, progress feels like guesswork. That’s when commitment drops and memberships walk.
With the seca myAnalytics app, every scan becomes undeniable proof. Muscle gained. Fat burned. TRU Body Score tracked all in real time, 24/7, right in their pocket.
Now they can see progress on the training ground, at home, or in recovery. Coaches get the data to adjust programs instantly. Owners get members who stay motivated, stay longer, and spend more.
This isn’t just an app, it’s a retention machine.
While members track progress in their pocket, you get the full picture. seca Analytics 125 turns every scan into hard data to prove ROI and build success stories that keep them coming back.
seca analytics 125
TURN DATA
INTO PROOF
THAT SELLS
Numbers don’t lie, and with seca Analytics 125, you’ve got them all at your fingertips. Every TRU Alpha scan feeds directly into the cloud, giving you instant access from any device, anywhere.
Forget vague “before-and-after” claims. Now you can baseline a member’s body composition, set measurable goals, and show undeniable progress over time. Muscle gained. Fat lost. Performance optimized.
This isn’t just tracking, it’s ammunition. The kind of proof that motivates members to stay, invest more, and become walking case studies for your gym.
seca Analytics 125 transforms raw data into results that speak louder than words, and louder than your competition.
PROVEN IN THE WORLD'S TOP PROGRAMS
The world’s top teams and organizations don’t gamble on guesswork, they demand proof. Here are just a few of the elite professional programs and performance facilities that choose seca body composition.
They rely on our medically validated accuracy, rock-solid reliability, and seamless fit into high-performance environments to keep athletes progressing and teams winning.
Your facility could be next — equipped with the same tools trusted at the highest level to drive results and give you a measurable edge.
PRECISION
THAT PAYS OFF
ANYWHERE
It doesn’t matter if you run a personal training studio, a strength & conditioning gym, a high-volume fitness center, or a boutique space TRU Alpha was built to fit your floor, your staff, and your standards.
Here’s the truth: facilities that rely on weight and BMI alone are left guessing. With TRU Alpha, you prove results with medically validated data, keep members engaged, and create new revenue opportunities with every scan.
Are you ready to move beyond guesswork and start proving results with precision?
Request your demo below and see how TRU Alpha can fit your facility.
